Programs vs. Products
Many Ad Specialty companies are asked to run programs by their best customers. On the surface it seems like a natural fit, right? Not necessarily.
A program is more than just providing the products that an Ad Specialty company provides to its customers every day. A program involves building an online store, merchandising it, warehousing products, taking the financial risk of holding those products, distribution, logistics, customer service and more.

Can you do it? Sure. But running a well-executed program that will provide your customers with the level of service on a one-piece order that they have come to expect on a 1,000 piece order can quickly become overwhelming. If your business is fine-tuned for special order and event business but is not set up to run programs, you can find yourself spending all of your time managing small orders and not working on the large, profitable orders or prospecting for new customers.
iCoStore has built a proprietary platform to efficiently run corporate programs of all sizes. We are a perfect partner for companies who want to focus on selling special orders but need to satisfy their customers by providing well-executed online programs. Our entire business model is based on building, hosting and running corporate programs.


